1: The Message Determines the Movement
We define what each scene must communicate
before deciding how it should move, keeping effects from competing with the
content.
2: The Brand Remains Recognizable
in Motion
Typography, color, imagery, graphic elements,
transitions, and pacing are developed to feel connected to the existing
identity.
3: The Format Is Considered From
the Beginning
A social media video, website explainer,
presentation, and event screen require different pacing, compositions, and
levels of detail.
4: Every Stage Follows One
Direction
The concept, script, storyboard, design,
animation, editing, and sound are developed around the same approved
communication objective.